Psychogramming
“Psychogramming is the project of mapping the last unknown territory on Earth—ourselves—outlining the realm of the collective unconscious then mirroring it in products. Psychogramming is the use of psychoanalysis, motivational analysis, focus groups or ethnographic research with the aim of selling commodities. With Psychogramming psychology became one of the means of modernization – a mechanism for the creation of content – semantic evolution in overdrive.”
Hosoya, Hiromi and Schaefer, Markus: “Psychogramming”. in: Rem Koolhaas et al. (eds), The Harvard Design School Guide to Shopping (Köln: Taschen, 2001), p.558-575
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