TCZ – Zephyr




V-Zug Immobilien AG


Zug, Switzerland


Manufacturing, offices, research, brand world


GFA 45.000 sqm


Invited Competition


Hosoya Schaefer Architects AG

Planning Team:

Basler & Hofmann AG



related project:

Areal V-Zug AG

TCZ – Zephyr

Zephyr is the first development step of the Technology Cluster Zug. It allows the company V-Zug to concentrate its manufacturing process on the Northern part of the site, freeing the Southern part for third party development. Zephyr, the “mild Western wind”, represents the V-Zug brand – from the heavy, raw material concrete base up to the ethereal lightness of the mirrored high-rise facade. The precisely trimmed building volume illustrates the competence of the company and the aspiration of the Technology Cluster; the green roof stands for an all-compassing sustainable site development. The three building parts break the industrial scale down to the scale of the city.

The industrial site of the future is transparent, interconnected and can easily react to changes. For V-Zug, this is made possible by dividing the site into three independent, specialised buildings – the atrium building, the press hall and the office high-rise. The complex programme is thus simplified and allows for a flexible, future-oriented portfolio; the concept reduces dependencies, allows to build in phases and enables a planning process that can integrate differentiated feedback of all stakeholders.

The Atrium Building represents the new transparency of the company: Assembly and research become connected, direct visibility and access is ensured. Guests can be lead through the whole space without interfering with the production – synergies between management, guests and production emerge. The third level is the centre of the development department – the V-Zug Labs. It’s a space for researching, developing, discussing and thinking; it is completely surrounded by a green terrace that allows to step out for a quick break, fresh air or intense thinking. The terrace ends in a large roof terrace above the press hall, next to the cafe as the central place of exchange. Connected to it is the cantilevering floor of the highrise, the V-Zug World, where brand and innovative products are shown. Below ground level the motherboard connects all areas of the V-Zug site.

The future of industrial planning is dominated by small, diversified batch sizes, technological change and decreasing margins in a global competition. Being ready for the future means the production has to be flexible and agile, with little fixed capital (flow production instead of workshop production) and innovative development (time to market). Today’s workshop production process needs to be optimized step by step to reduce the high amount of revolving stock; technical changes on the product as well as in the manufacturing technique are necessary. The more the production process can be flow-oriented, the less the revolving stock will become, drastically reducing buffer areas, staff and time. This is achieved by rotating the manufacturing process by 90 degrees on the site and producing from East to West – the assembly is now relocated to the first floor, which allows to separate it from the less clean processes in the ground floor, shaping a new clear order for the whole site.




Morgentalquartier, Wetzikon, 2020 –
Program: Housing
Current state: Phase 51 and 52, under construction

Haus Myrte, Wädenswil, 2022 –
Program: Transformation of historical building
Current state: Phases 51 and 52, under construction

Station Square and Roof, Herisau 2015 –
Program: Station square, station roof, bus roof
Current state: Phase 41, under construction (partially)

MEWA-Areal, Wädenswil, 2018 –
Program: Culture, Restaurant, Housing, Retail
Current state: Phase 31, preliminary design

Wilhelmsburg Rowing Clug, Wilhelmsburg (D), 2020 –
Program: Clubhouse, boat hall
Current state: Execution Pla

House A, Geneva, 2021 –
Program: Residential house
Current state: Renovation, ongoing

Primary School Christoph Merian, Basel, 2019 –
Program: School
Current state: ongoing

Herriberg-Feldmeilen station, 2020 –
Program: Retail, housing, bus yard
Current state: framework plan

Airport Engadin, St. Moritz, 2020 –
Current phase: construction project

Cooperative Housing, Wetzikon, 2020 –
Current phase: tender, 2020 –
Current phase: Project phases design to operation

Boulevard, ETHZ Hönggerberg Campus, 2020 –
Program: Campus Boulevard redesign (with Studio Vulkan)
Current state: ongoing

Viererfeld, Bern, 2018 –
Program: Housing
Current state: on hold

Urban Design

Bahnhof Romanshorn, 2022 –
Current state: study (with Sudio Vulkan)

Kaserne Aarau, 2022 –
Current state: urban framework

Areale Wittenbach, 2022 –
Current state: urban design commission

Stiftungsareal Neumünster, 2022 –
Current state: study

Kieler Schloss, 2022 –
Current state: Public think tank on usage and architecture

Campus Heidelberg, 2021 –
Current state: Masterplan process, in-depth studies

Otterbach Süd, 2020 –
Current state: urban framework plan

Innovation Park Bergedorf, 2020 –
Current state: urban framework

Station Area Dietikon, 2019 –
Current state: urban framework plan

Campus Bochum, 2018 –
Current state: project support

Metalli, Zug, 2017 –
Current state: project support

Bahnstadt Nürtingen, 2017 –
Current state: project support

Areal Neugasse Zürich, 2016 –
Current state: completion of master plan, public consultation

Elbinselquartier Wilhelmsburg, Hamburg, 2015 –
Current state: project support

Tech Cluster Zug, 2015 –
Current state: transformation plan

Station Herisau, 2013 –
Current state: areal development

KNZ Wil West, Thurgau / St. Gallen, 2011 –
Current state: project support

Urban System Research

Metaverse, 2022 –
Current state: ongoing

Entwicklungskonzept Würzenbach, 2022 –
Current state: ongoing

ESP Hochdorf, 2021 –
Current state: spatial-urban as well as use- and circular-based development concept

Deep Urbanism, 2021 –
Current state: ongoing

cividi gmbh – civic data intelligence, 2019 –
Digital tools for the analogue city
Current state: ongoing


Zürich office

Flüelastrasse 10, 8048 Zürich, Switzerland (Google Maps)
T. +41 43 243 6313 F.

CAREER: (Please refer to our OFFICE > CAREER section for further information)

Kyoto office

Jimukinoueda bldg. 603, 21 Sakaicho, Gojo-Takakurakado, Shimogyoku, Kyoto 600-8191, Japan
T. +81 75 744 1503