TCZ – Zephyr




V-Zug Immobilien AG


Zug, Switzerland


Manufacturing, offices, research, brand world


GFA 45.000 sqm


Invited Competition


Hosoya Schaefer Architects AG

Planning Team:

Basler & Hofmann AG



related project:

Areal V-Zug AG

TCZ – Zephyr

Zephyr is the first development step of the Technology Cluster Zug. It allows the company V-Zug to concentrate its manufacturing process on the Northern part of the site, freeing the Southern part for third party development. Zephyr, the “mild Western wind”, represents the V-Zug brand – from the heavy, raw material concrete base up to the ethereal lightness of the mirrored high-rise facade. The precisely trimmed building volume illustrates the competence of the company and the aspiration of the Technology Cluster; the green roof stands for an all-compassing sustainable site development. The three building parts break the industrial scale down to the scale of the city.

The industrial site of the future is transparent, interconnected and can easily react to changes. For V-Zug, this is made possible by dividing the site into three independent, specialised buildings – the atrium building, the press hall and the office high-rise. The complex programme is thus simplified and allows for a flexible, future-oriented portfolio; the concept reduces dependencies, allows to build in phases and enables a planning process that can integrate differentiated feedback of all stakeholders.

The Atrium Building represents the new transparency of the company: Assembly and research become connected, direct visibility and access is ensured. Guests can be lead through the whole space without interfering with the production – synergies between management, guests and production emerge. The third level is the centre of the development department – the V-Zug Labs. It’s a space for researching, developing, discussing and thinking; it is completely surrounded by a green terrace that allows to step out for a quick break, fresh air or intense thinking. The terrace ends in a large roof terrace above the press hall, next to the cafe as the central place of exchange. Connected to it is the cantilevering floor of the highrise, the V-Zug World, where brand and innovative products are shown. Below ground level the motherboard connects all areas of the V-Zug site.

The future of industrial planning is dominated by small, diversified batch sizes, technological change and decreasing margins in a global competition. Being ready for the future means the production has to be flexible and agile, with little fixed capital (flow production instead of workshop production) and innovative development (time to market). Today’s workshop production process needs to be optimized step by step to reduce the high amount of revolving stock; technical changes on the product as well as in the manufacturing technique are necessary. The more the production process can be flow-oriented, the less the revolving stock will become, drastically reducing buffer areas, staff and time. This is achieved by rotating the manufacturing process by 90 degrees on the site and producing from East to West – the assembly is now relocated to the first floor, which allows to separate it from the less clean processes in the ground floor, shaping a new clear order for the whole site.




Primary School Christoph Merian, Basel, 2019 –
Current phase: construction project

Airport Engadine, St. Moritz, 2020 –
Current phase: construction project

Mobility Hub, Zug, 2019 –
Future Parking Facility with retail component
Current phase: execution

Station Square and Roof, Herisau 2015 –
Current phase: public vote

MEWA-Areal, Wädenswil, 2018 –
Transformation Project from the former industrial estate to the mixed-use development with housing
Current phase: framework plan

Viererfeld, Bern, 2018 –
Current phase: on hold

Office Renovation, Zug, 2020 –
Current phase: execution

House Renovation, Zug, 2020 –
Current phase: preliminary design

Wilhelmsburg Rowing Club, 2020 –
Current phase: preliminary design

Cooperative Housing, Wetzikon, 2020 –
Current phase: preliminary design

House Renovation, Geneva, 2021 –
Current phase: preliminary design

Urban Design

Salina Raurica / Salinenhofquartier, Pratteln, 2018 –
Current state: urban framework plan

Metalli, Zug, 2017 –
Current state: urban framework plan

Tech Cluster Zug, 2015 –
Current state: transformation plan

Elbinselquartier Wilhelmsburg, Hamburg, 2015 –
Current state: design guidelines

Bahnstadt Nürtingen, 2017 –
Current state: design manual

Urban Space Development Concept for SBB Basel Station, 2018 –
Current state: public consultation

KNZ Wil West, Thurgau / St. Gallen, 2011 –
Current state: urban framework plan

Station Area Dietikon, 2019 –
Current state: study with recommendation for further development

Areal Dübendorf, 2020 –
Current state: study

Areal Oerlikon, 2020 –
Current state: study

Areal Dierikon, 2015 –
Current state: urban framework plan

Station Herisau, 2013 –
Current state: areal development

Innovation Park Bergedorf, 2020 –
Current state: urban framework

Seetalstrasse Meierhöfli Emmen, 2020 –
Current state: test planning

ZHA, Boulevard, Hönggerberg Campus, 2020 –
Current state: ongoing (with Studio Vulkan)

Herrliberg-Feldmeilen station, 2020 –
Current state: study

Port City Riga, 2020 –
Current state: Urban design commission

Wankdorffeldstrasse, Bern, 2020 –
Current state: urban design study

St-Karli Brückenköpfe und Reussinsel, Luzern, 2020 –
Current state: urban design study

Campus Bochum, 2018 –
Current state: urban framework plan

Masterplan HB / Central 2050, Zurich, 2020 –
Current state: test planing (with Studio Vulkan)

Urban System Research

cividi gmbh – civic data intelligence, 2019 –
Digital tools for the analogue city
Current state: ongoing

The Industrious City – Book Publication, 2017 –
(Lars Müller Publishers)
Published / available on Lars Müller Publishers website and in bookstores.

Workplace Area Development, Winterthur, 2019 –
Current state: ongoing

Network strategy 2040 and
future public transport 2050, Zurich, 2020 –
Current state: ongoing (with IBV Hüsler)


Zürich office

Flüelastrasse 10, 8048 Zürich, Switzerland (Google Maps)
T. +41 43 243 6313F. +41 43 243 6315

CAREER: (Please refer to our OFFICE > CAREER section for further information)

Kyoto office

Jimukinoueda bldg. 603, 21 Sakaicho, Gojo-Takakurakado, Shimogyoku, Kyoto 600-8191, Japan
T. +81 75 744 1503