Project:

MobiGlobe 3

Year:

2011 - 2013

Client:

Autostadt GmbH (Volkswagen Group)

Location:

Wolfsburg, Germany

Program:

Media installation

Commission:

Direct commission

Concept, Research, Art Direction:

Hosoya Schaefer Architects AG, Zürich

Script, Graphics, Storyboards:

Hosoya Schaefer Architects AG, Zürich

Graphic consultant, CI and preproduction:

CHKY, Bern

Film Production:

blm Filmproduktion, Hamburg

Director:

Frank Papenbroock

Postproduction:

Optix Digital Pictures, Hamburg

Music and Mix:

Marcus Loeber, Seevetal

Interactive Design and Integration:

Unity Studios and base.io, Aarhus

Interactive Sound Design and Integration:

Idee + Klang, Basel

Interviews:

Martin Lowson, London; Robin Chase, Paris; Prof. David Nocera, Cambridge MA; Prof. Kongjian Yu, Beijing

Photo Credits:

Udo Meinel, Nils Hendrik Mueller

Visions for a mobile and urban future

Mobility creates perspectives. Today it is a matter of course; our world is unimaginable without it. At the same time, mobility confronts borders that call for new solutions built from the ground up.

It is difficult to imagine our global society without the automobile as an individual mode of transportation. The demand for mobility and individual transport is increasing unabated, above all in developing nations where cities and new markets are booming and large growth potential stands out.

At the same time, the worldwide population explosion, climate change, and the threatening scarcity of resources reveal our planet’s limitations. The open questions and potential problems of our future increasingly impose themselves on us. Automobility as we know it today confronts these systemic boundaries.

How can these topics be made accessible to a wider public? How can interactive media be used to convey these complex connections in simple and effective ways, and how can visitors to the Autostadt in Wolfsburg be prompted to active reflection?

As an interactive research platform in the Autostadt, MobiGlobe presents themes of mobility and makes these understandable within the larger context of sustainability and resilience.

In conceptual conjunction with other installations in the Autostadt including the sustainability exhibition Level Green, MobiGlobe lays the groundwork for a deeper understanding of the phenomena and questions surrounding global mobility.

While it illustrates problems, MobiGlobe also shows practical solutions. It makes clear that the future is malleable. In films, forward-thinking visionaries pose questions regarding the themes of transport, lifestyle, resources, and city development and explain how their concepts and projects can contribute to a solution.

Visitors thus recognize that mobility can only be shaped through a holistic and systematic approach. They are inspired to question their own behaviors and to develop their own ideas.

As the communication platform of the Volkswagen Group, the Autostadt in Wolfsburg has presented material regarding the topic of sustainable mobility for over twelve years. Since 2006, MobiGlobe has critically scrutinized and made possible a dialogue surrounding issues of mobility and our urban future.

Similar to an encyclopedia, MobiGlobe functions as a visual databank. It offers guests access to these themes in various locations and media formats throughout the Autostadt: as a playful, gesture-controlled installation at the Freiraum, the entrance to the Autostadt event spaces, as information stations in the KundenCenter, or as interactive reference materials in the KonzernForum. The interviews with visionary thinkers can also be experienced in different formats. A 20-minute-long film installation projected onto six screens presents a condensed and easily understandable overview of their ideas and projects. These interviews are also shown in a more contemplative setting in the KundenCenter. Here the films can be viewed on iPads, which are integrated into specially designed chairs.

The use of the starry sky as a recurring graphic theme throughout the various exhibits stands for the multitude of ideas, insights, and proposed solutions worldwide. Yet, sustainable mobility is not composed of a single solution. For example, electric cars still cause traffic jams. They still require clean electricity and must become more widely accepted as a mode of transportation. Solutions are only possible within the interplay of technology, city structure, access to resources, and individual lifestyle. We need a systemic understanding of mobility and coherent, globally-considered strategies. Such an approach is thus visualized not only as individual stars but rather through constellations.

MobiGlobe is a fund of knowledge and proposed solutions. Due to their varying formats, these can consistently be experienced anew or in conjunction with other installations in the Autostadt. Thanks to mobile stations, MobiGlobe will also be accessible worldwide at exhibitions and trade fairs.

Awards

Red Dot Communication Design Award – Grand Prix

For the project “MobiGlobe 3” in the category Interface Design.

iF Communication Design Award

For the project “MobiGlobe 3” in the category Corporate Architecture - Communication Media in Architecture and Public Spaces.

Projects

Architecture

Primary School Christoph Merian, Basel, 2019 –
Current phase: preliminary design

Airport Engadine, St. Moritz, 2020 –
Current phase: preliminary design

Mobility Hub, Zug, 2019 –
Future Parking Facility with retail component
Current phase: tender documentation

Station Square and Roof, Herisau 2015 –
Current phase: public vote

MEWA-Areal, Wädenswil, 2018 –
Transformation Project from the former industrial estate to the mixed-use development with housing
Current phase: framework plan

Viererfeld, Bern, 2018 –
Housing
Current phase: on hold

Office Renovation, Zug, 2020 –
Current phase: execution

House Renovation, Zug, 2020 –
Current phase: study

Urban Design

Salina Raurica / Salinenhofquartier, Pratteln, 2018 –
Current state: urban framework plan

Metalli, Zug, 2017 –
Current state: urban framework plan

Tech Cluster Zug, 2015 –
Current state: transformation plan

Elbinselquartier Wilhelmsburg, Hamburg, 2015 –
Current state: design guidelines

Bahnstadt Nürtingen, 2017 –
Current state: design manual

KNZ Wil West, Thurgau / St. Gallen, 2011 –
Current state: urban framework plan

Bell-Areal, Kriens, 2020 –
Current state: competition

Station Area Dietikon, 2019 –
Current state: study with recommendation for further development

Areal Dübendorf, 2020 –
Current state: study

Areal Oerlikon, 2020 –
Current state: study

Areal Dierikon, 2015 –
Current state: urban framework plan

Station Herisau, 2013 –
Current state: areal development

Urban System Research

cividi gmbh – civic data intelligence, 2019 –
Digital tools for the analogue city
Current state: ongoing

The Industrious City – Book Publication, 2017 –
(Lars Müller Publishers)
Published in fall 2020

Workplace Area Development, Winterthur, 2019 –
Current state: ongoing

Network strategy 2040 and
future public transport 2050, Zurich
Current state: ongoing (with IBV Hüsler)

Contact

Zürich office

Flüelastrasse 10 8048 Zürich Switzerland (Google Maps)
T. +41 (0)43 243 6313 F. +41 (0)43 243 6315
office@hosoyaschaefer.com

Kyoto office

Jimukinoueda bldg. 602 21 Sakaimachi Gojo-Takakurakado Shimogyoku Kyoto Japan
T. +81 (0)75 744 1503
office@hosoyaschaefer.com