Beiersdorf Werk 1




TROMA Alters- und Hinterbliebenenstiftung der Beiersdorf AG, Beiersdorf AG, Beiersdorf Immobilienentwicklungs GmbH


Hamburg, Germany


Transformation of the former group headquarters


100’000 sqm


Selective competition


Hosoya Schaefer Architects AG

Planning Team:

Vogt Landschaftsarchitekten AG
Transsolar Energietechnik GmbH

Development of a new urban quarter on Unnastrasse

Eimsbüttel is densely built and yet green, clearly structured in terms of urban development and yet a diverse area of Hamburg. Thanks to several strategically important decisions over the decades, the small village on the outskirts of Hamburg has become a liveable district. The project proposal is yet another careful insertion in this specific place and in this history. It builds upon the surrounding structures, heights and atmospheres as a large perimeter block with a brick façade and complements the Eimsbütteler Park with the new attractive and public-oriented Eimsbütteler Platz. The square, south-west oriented and planted with trees, similar to the block type “Hamburger Burg”, serves as an address and invites visitors to linger. The edge of the block provides opportunities for spacious and well-sunlit green courtyards. It is crossed in a north-south direction by the Beiersdorf Gasse, which adjoins Eimsbütteler Platz and connects it with Quickbornstrasse and Heckscherstrasse, as well as by two residential streets that follow the typology of the Falkenried Terraces. In the longitudinal direction, connections, paths and passages lead from the portal at Heußweg through a sequence of courtyards, squares and gardens to Gärtnerstrasse. Inside, the area is densified vertically. In this way, open spaces can be generously formed, uses can be condensed and exciting urban spaces and views can be created. Germany’s first high-rise residential buildings were erected in Hamburg. The area thus becomes a new constellation of different elements of Hamburg’s urban history. The result is a multifaceted site – green and yet densely populated, slow and yet well developed, with familiar and experimental building types, with narrow urban and landscaped spaces, with intimate and very public locations that offer space for a variety of lifestyles. A common ground is established through a commitment to a good neighbourhood, a variety of interactions and short distances.



Primary School Christoph Merian, Basel, 2019 –
Current phase: construction project

Airport Engadine, St. Moritz, 2020 –
Current phase: construction project

Mobility Hub, Zug, 2019 –
Future Parking Facility with retail component
Current phase: execution

Station Square and Roof, Herisau 2015 –
Current phase: public vote

MEWA-Areal, Wädenswil, 2018 –
Transformation Project from the former industrial estate to the mixed-use development with housing
Current phase: framework plan

Viererfeld, Bern, 2018 –
Current phase: on hold

Office Renovation, Zug, 2020 –
Current phase: execution

House Renovation, Zug, 2020 –
Current phase: preliminary design

Wilhelmsburg Rowing Club, 2020 –
Current phase: preliminary design

Cooperative Housing, Wetzikon, 2020 –
Current phase: preliminary design

House Renovation, Geneva, 2021 –
Current phase: preliminary design

Urban Design

Salina Raurica / Salinenhofquartier, Pratteln, 2018 –
Current state: urban framework plan

Metalli, Zug, 2017 –
Current state: urban framework plan

Tech Cluster Zug, 2015 –
Current state: transformation plan

Elbinselquartier Wilhelmsburg, Hamburg, 2015 –
Current state: design guidelines

Bahnstadt Nürtingen, 2017 –
Current state: design manual

Urban Space Development Concept for SBB Basel Station, 2018 –
Current state: public consultation

KNZ Wil West, Thurgau / St. Gallen, 2011 –
Current state: urban framework plan

Station Area Dietikon, 2019 –
Current state: study with recommendation for further development

Areal Dübendorf, 2020 –
Current state: study

Areal Oerlikon, 2020 –
Current state: study

Areal Dierikon, 2015 –
Current state: urban framework plan

Station Herisau, 2013 –
Current state: areal development

Innovation Park Bergedorf, 2020 –
Current state: urban framework

Seetalstrasse Meierhöfli Emmen, 2020 –
Current state: test planning

ZHA, Boulevard, Hönggerberg Campus, 2020 –
Current state: ongoing (with Studio Vulkan)

Herrliberg-Feldmeilen station, 2020 –
Current state: study

Port City Riga, 2020 –
Current state: Urban design commission

Wankdorffeldstrasse, Bern, 2020 –
Current state: urban design study

St-Karli Brückenköpfe und Reussinsel, Luzern, 2020 –
Current state: urban design study

Campus Bochum, 2018 –
Current state: urban framework plan

Masterplan HB / Central 2050, Zurich, 2020 –
Current state: test planing (with Studio Vulkan)

Urban System Research

cividi gmbh – civic data intelligence, 2019 –
Digital tools for the analogue city
Current state: ongoing

The Industrious City – Book Publication, 2017 –
(Lars Müller Publishers)
Published / available on Lars Müller Publishers website and in bookstores.

Workplace Area Development, Winterthur, 2019 –
Current state: ongoing

Network strategy 2040 and
future public transport 2050, Zurich, 2020 –
Current state: ongoing (with IBV Hüsler)


Zürich office

Flüelastrasse 10, 8048 Zürich, Switzerland (Google Maps)
T. +41 43 243 6313F. +41 43 243 6315

CAREER: (Please refer to our OFFICE > CAREER section for further information)

Kyoto office

Jimukinoueda bldg. 603, 21 Sakaicho, Gojo-Takakurakado, Shimogyoku, Kyoto 600-8191, Japan
T. +81 75 744 1503