Project:

Beiersdorf Werk 1

Year:

2019

Client:

TROMA Alters- und Hinterbliebenenstiftung der Beiersdorf AG, Beiersdorf AG, Beiersdorf Immobilienentwicklungs GmbH

Location:

Hamburg, Germany

Program:

Transformation of the former group headquarters

Area:

100’000 sqm

Commission:

Selective competition

ARCHITECT:

Hosoya Schaefer Architects AG

Planning Team:

Vogt Landschaftsarchitekten AG
Transsolar Energietechnik GmbH

Development of a new urban quarter on Unnastrasse

Eimsbüttel is densely built and yet green, clearly structured in terms of urban development and yet a diverse area of Hamburg. Thanks to several strategically important decisions over the decades, the small village on the outskirts of Hamburg has become a liveable district. The project proposal is yet another careful insertion in this specific place and in this history. It builds upon the surrounding structures, heights and atmospheres as a large perimeter block with a brick façade and complements the Eimsbütteler Park with the new attractive and public-oriented Eimsbütteler Platz. The square, south-west oriented and planted with trees, similar to the block type “Hamburger Burg”, serves as an address and invites visitors to linger. The edge of the block provides opportunities for spacious and well-sunlit green courtyards. It is crossed in a north-south direction by the Beiersdorf Gasse, which adjoins Eimsbütteler Platz and connects it with Quickbornstrasse and Heckscherstrasse, as well as by two residential streets that follow the typology of the Falkenried Terraces. In the longitudinal direction, connections, paths and passages lead from the portal at Heußweg through a sequence of courtyards, squares and gardens to Gärtnerstrasse. Inside, the area is densified vertically. In this way, open spaces can be generously formed, uses can be condensed and exciting urban spaces and views can be created. Germany’s first high-rise residential buildings were erected in Hamburg. The area thus becomes a new constellation of different elements of Hamburg’s urban history. The result is a multifaceted site – green and yet densely populated, slow and yet well developed, with familiar and experimental building types, with narrow urban and landscaped spaces, with intimate and very public locations that offer space for a variety of lifestyles. A common ground is established through a commitment to a good neighbourhood, a variety of interactions and short distances.

Projects

Architecture

2024 –

  • Winkelstrasse Apartments, Zürich
  • Walder Areal, Wangen-Brüttisellen

2023 –

  • Station Square, Dietikon
  • Viererfeld Apartments, Bern

2022 –

  • Brügglimatt Muttenz, Muttenz
  • Bahnhofstrasse, Tägerwilen

2021 –

  • House A, Geneva

2020 –

  • Pluggendorf buildings and highrise, Münster (D)
  • Morgentalquartier, Wetzikon
  • Wilhelmsburg Rowing Clug, Wilhelmsburg (D)
  • Herriberg-Feldmeilen station, Herriberg-Feldmeilen
  • Fabrik.sg, St. Gallen

2019 –

  • Primary School Christoph Merian, Basel

2018 –

  • Airport Engadin, St. Moritz
  • MEWA-Areal, Wädenswil

2015 –

  • Station Square and Roof, Herisau

Urban Design

2024 –

  • Areal Zurich Nord
  • Areal Olten
  • Areal Winterthur
  • Areal Wädenswil

2023 –

  • Berlin Stadteingang West, (D)
  • Ara und Neumann & Büren Areal, Langenfeld, (D)
  • Weinfelden, Thurgau
  • Mühlental Schaffhausen

2022 –

  • Stiftungsareal Neumünster
  • Kaserne Aarau
  • Masterplan Grenchen
  • Hafenperron, Romanshorn 

2021 –

  • Lakeshore Wollishofen

2020 –

  • Masterplan HB / Central 2050
  • Riga Waterfront, Lettland
  • Innovationspark Bergedorf, (D)

2019 –

  • Otterbach, Weil/Basel

2017 –

  • Metalli Zug Richtprojekte / B-Plan
  • Bahnstadt Nürtingen, (D)

2015 –

  • Elbinselquartier Wilhelmsburg, (D)
  • TCZug Transformationsplan

2014 –

  • IPZ Aviatik

2011 –

  • KNZ Wil West, Thurgau / St. Gallen

Urban System Research

Contact

Zürich office

Flüelastrasse 10, 8048 Zürich, Switzerland (Google Maps)
T. +41 43 243 6313 F.

GENERAL INQUIRIES: office@hosoyaschaefer.com
PUBLIC RELATIONS: press@hosoyaschaefer.com
CAREER: job@hosoyaschaefer.com (Please refer to our OFFICE > CAREER section for further information)

Kyoto office

Jimukinoueda bldg. 603, 21 Sakaicho, Gojo-Takakurakado, Shimogyoku, Kyoto 600-8191, Japan
T. +81 75 744 1503
office@hosoyaschaefer.com