Beiersdorf Werk 1




TROMA Alters- und Hinterbliebenenstiftung der Beiersdorf AG, Beiersdorf AG, Beiersdorf Immobilienentwicklungs GmbH


Hamburg, Germany


Transformation of the former group headquarters


100’000 sqm


Selective competition

Project Team

Hiromi Hosoya, Markus Schaefer, Alexander Kneer, Valentin Ott, Ekaterina Nagibina, Iurii Goncharenko, Yo Shimura


Vogt Landschaftsarchitekten AG
Transsolar Energietechnik GmbH

Development of a new urban quarter on Unnastrasse

Eimsbüttel is densely built and yet green, clearly structured in terms of urban development and yet a diverse area of Hamburg. Thanks to several strategically important decisions over the decades, the small village on the outskirts of Hamburg has become a liveable district. The project proposal is yet another careful insertion in this specific place and in this history. It builds upon the surrounding structures, heights and atmospheres as a large perimeter block with a brick façade and complements the Eimsbütteler Park with the new attractive and public-oriented Eimsbütteler Platz. The square, south-west oriented and planted with trees, similar to the block type “Hamburger Burg”, serves as an address and invites visitors to linger. The edge of the block provides opportunities for spacious and well-sunlit green courtyards. It is crossed in a north-south direction by the Beiersdorf Gasse, which adjoins Eimsbütteler Platz and connects it with Quickbornstrasse and Heckscherstrasse, as well as by two residential streets that follow the typology of the Falkenried Terraces. In the longitudinal direction, connections, paths and passages lead from the portal at Heußweg through a sequence of courtyards, squares and gardens to Gärtnerstrasse. Inside, the area is densified vertically. In this way, open spaces can be generously formed, uses can be condensed and exciting urban spaces and views can be created. Germany’s first high-rise residential buildings were erected in Hamburg. The area thus becomes a new constellation of different elements of Hamburg’s urban history. The result is a multifaceted site – green and yet densely populated, slow and yet well developed, with familiar and experimental building types, with narrow urban and landscaped spaces, with intimate and very public locations that offer space for a variety of lifestyles. A common ground is established through a commitment to a good neighbourhood, a variety of interactions and short distances.



Station square and station roof in Herisau, Switzerland
Current phase: construction documents

Benninger Areal, housing and retail development
Current phase: preliminary design

Interior design for an apartment in Park Tower, Zug
Recently completed

Mobility Hub / parking facility with retail component, Zug
Current phase: preliminary design

Parking garage with shop in Zug, Switzerland
Current phase: preliminary design

Riedmatt Ebikon / housing, retail, ateliers
Current phase: framework plan

Qube Ebikon / housing, retail, offices
Current phase: framework plan

House Chile, innovative single family home in forrest setting
Current phase: building permit documents

Buchs Areal Fegeren, building for precision-industry
Current phase: study

House Kyoto, community living, Japan
Current phase: study

Lachen SZ Alpenblickstrasse / high-rise housing
Current phase: study

Urban Design

Bahnstadt Nürtingen, Nürtingen
Current state: masterplan and function plan

Neugasse Zürich, urban design concept with public participation
Current state: presentation of urban design concept

Dessauer Strasse, Wolfsburg
Current state: competition waiting for further commission

Herisau site development, Herisau
Current state: process support and test planning

Technologiecluster Zug Masterplan, Zug
Current state: urban framework plan and design concept

Masterplan Dierikon, Switzerland
Current state: masterplan waiting for further commission

HafenCity Elbbrückenquartier, Hamburg
Current state: masterplan and framework plan

Wilhelmsburg Elbinselquartier, Hamburg
Current state: masterplan, function plan and typology studies

National Innovation Park Switzerland, Hub Zurich
Current state: Study on mobility-infrastructure

Leica Areal
Current state: study completed, next phase in planning

Innovation- and production park Patton Barracks, Heidelberg
Current state: urban framework plan

Wil West, Kanton Thurgau
Current state: urban framework plan

Visp Sägematte, Valais
Current state: study

Urban framework plan for the city of Zug
Current state: recently completed

Urban System Research

SmartUse / Space, Growth and BigData
Current state: ongoing

Winterthur 2040
Current state: ongoing

Harvard University Graduate School of Design / The Industrious City
Current state: in preparation

Development strategy for 3 communities in the Kanton St. Gallen, Switzerland


Zürich office

Flüelastrasse 10 8048 Zürich Switzerland (Google Maps)
T. +41 (0)43 243 6313 F. +41 (0)43 243 6315

Kyoto office

Jimukinoueda bldg. 602 21 Sakaimachi Gojo-Takakurakado Shimogyoku Kyoto Japan
T. +81 (0)75 744 1503