Beiersdorf Werk 1




TROMA Alters- und Hinterbliebenenstiftung der Beiersdorf AG, Beiersdorf AG, Beiersdorf Immobilienentwicklungs GmbH


Hamburg, Germany


Transformation of the former group headquarters


100’000 sqm


Selective competition


Hosoya Schaefer Architects AG

Planning Team:

Vogt Landschaftsarchitekten AG
Transsolar Energietechnik GmbH

Development of a new urban quarter on Unnastrasse

Eimsbüttel is densely built and yet green, clearly structured in terms of urban development and yet a diverse area of Hamburg. Thanks to several strategically important decisions over the decades, the small village on the outskirts of Hamburg has become a liveable district. The project proposal is yet another careful insertion in this specific place and in this history. It builds upon the surrounding structures, heights and atmospheres as a large perimeter block with a brick façade and complements the Eimsbütteler Park with the new attractive and public-oriented Eimsbütteler Platz. The square, south-west oriented and planted with trees, similar to the block type “Hamburger Burg”, serves as an address and invites visitors to linger. The edge of the block provides opportunities for spacious and well-sunlit green courtyards. It is crossed in a north-south direction by the Beiersdorf Gasse, which adjoins Eimsbütteler Platz and connects it with Quickbornstrasse and Heckscherstrasse, as well as by two residential streets that follow the typology of the Falkenried Terraces. In the longitudinal direction, connections, paths and passages lead from the portal at Heußweg through a sequence of courtyards, squares and gardens to Gärtnerstrasse. Inside, the area is densified vertically. In this way, open spaces can be generously formed, uses can be condensed and exciting urban spaces and views can be created. Germany’s first high-rise residential buildings were erected in Hamburg. The area thus becomes a new constellation of different elements of Hamburg’s urban history. The result is a multifaceted site – green and yet densely populated, slow and yet well developed, with familiar and experimental building types, with narrow urban and landscaped spaces, with intimate and very public locations that offer space for a variety of lifestyles. A common ground is established through a commitment to a good neighbourhood, a variety of interactions and short distances.



Morgentalquartier, Wetzikon, 2020 –
Program: Housing
Current state: Phase 51 and 52, under construction

Haus Myrte, Wädenswil, 2022 –
Program: Transformation of historical building
Current state: Phases 51 and 52, under construction

Station Square and Roof, Herisau 2015 –
Program: Station square, station roof, bus roof
Current state: Phase 41, under construction (partially)

MEWA-Areal, Wädenswil, 2018 –
Program: Culture, Restaurant, Housing, Retail
Current state: Phase 31, preliminary design

Wilhelmsburg Rowing Clug, Wilhelmsburg (D), 2020 –
Program: Clubhouse, boat hall
Current state: Execution Pla

House A, Geneva, 2021 –
Program: Residential house
Current state: Renovation, ongoing

Primary School Christoph Merian, Basel, 2019 –
Program: School
Current state: ongoing

Herriberg-Feldmeilen station, 2020 –
Program: Retail, housing, bus yard
Current state: framework plan

Airport Engadin, St. Moritz, 2020 –
Current phase: construction project

Cooperative Housing, Wetzikon, 2020 –
Current phase: tender, 2020 –
Current phase: Project phases design to operation

Boulevard, ETHZ Hönggerberg Campus, 2020 –
Program: Campus Boulevard redesign (with Studio Vulkan)
Current state: ongoing

Viererfeld, Bern, 2018 –
Program: Housing
Current state: on hold

Urban Design

Bahnhof Romanshorn, 2022 –
Current state: study (with Sudio Vulkan)

Kaserne Aarau, 2022 –
Current state: urban framework

Areale Wittenbach, 2022 –
Current state: urban design commission

Stiftungsareal Neumünster, 2022 –
Current state: study

Kieler Schloss, 2022 –
Current state: Public think tank on usage and architecture

Campus Heidelberg, 2021 –
Current state: Masterplan process, in-depth studies

Otterbach Süd, 2020 –
Current state: urban framework plan

Innovation Park Bergedorf, 2020 –
Current state: urban framework

Station Area Dietikon, 2019 –
Current state: urban framework plan

Campus Bochum, 2018 –
Current state: project support

Metalli, Zug, 2017 –
Current state: project support

Bahnstadt Nürtingen, 2017 –
Current state: project support

Areal Neugasse Zürich, 2016 –
Current state: completion of master plan, public consultation

Elbinselquartier Wilhelmsburg, Hamburg, 2015 –
Current state: project support

Tech Cluster Zug, 2015 –
Current state: transformation plan

Station Herisau, 2013 –
Current state: areal development

KNZ Wil West, Thurgau / St. Gallen, 2011 –
Current state: project support

Urban System Research

Metaverse, 2022 –
Current state: ongoing

Entwicklungskonzept Würzenbach, 2022 –
Current state: ongoing

ESP Hochdorf, 2021 –
Current state: spatial-urban as well as use- and circular-based development concept

Deep Urbanism, 2021 –
Current state: ongoing

cividi gmbh – civic data intelligence, 2019 –
Digital tools for the analogue city
Current state: ongoing


Zürich office

Flüelastrasse 10, 8048 Zürich, Switzerland (Google Maps)
T. +41 43 243 6313 F.

CAREER: (Please refer to our OFFICE > CAREER section for further information)

Kyoto office

Jimukinoueda bldg. 603, 21 Sakaicho, Gojo-Takakurakado, Shimogyoku, Kyoto 600-8191, Japan
T. +81 75 744 1503