Project:

Beiersdorf Werk 1

Year:

2019

Client:

TROMA Alters- und Hinterbliebenenstiftung der Beiersdorf AG, Beiersdorf AG, Beiersdorf Immobilienentwicklungs GmbH

Location:

Hamburg, Germany

Program:

Transformation of the former group headquarters

Area:

100’000 sqm

Commission:

Selective competition

ARCHITECT:

Hosoya Schaefer Architects AG

HOSOYA SCHAEFER TEAM:

PARTNER: Markus Schaefer (Partner in Charge), Alexander Kneer
PROJEKTTEAM: Valentin Ott (Associate), Iurii Goncharenko, Ekaterina Nagibina-François, Yo Shimura

Planning Team:

Vogt Landschaftsarchitekten AG
Transsolar Energietechnik GmbH

Development of a new urban quarter on Unnastrasse

Eimsbüttel is densely built and yet green, clearly structured in terms of urban development and yet a diverse area of Hamburg. Thanks to several strategically important decisions over the decades, the small village on the outskirts of Hamburg has become a liveable district. The project proposal is yet another careful insertion in this specific place and in this history. It builds upon the surrounding structures, heights and atmospheres as a large perimeter block with a brick façade and complements the Eimsbütteler Park with the new attractive and public-oriented Eimsbütteler Platz. The square, south-west oriented and planted with trees, similar to the block type “Hamburger Burg”, serves as an address and invites visitors to linger. The edge of the block provides opportunities for spacious and well-sunlit green courtyards. It is crossed in a north-south direction by the Beiersdorf Gasse, which adjoins Eimsbütteler Platz and connects it with Quickbornstrasse and Heckscherstrasse, as well as by two residential streets that follow the typology of the Falkenried Terraces. In the longitudinal direction, connections, paths and passages lead from the portal at Heußweg through a sequence of courtyards, squares and gardens to Gärtnerstrasse. Inside, the area is densified vertically. In this way, open spaces can be generously formed, uses can be condensed and exciting urban spaces and views can be created. Germany’s first high-rise residential buildings were erected in Hamburg. The area thus becomes a new constellation of different elements of Hamburg’s urban history. The result is a multifaceted site – green and yet densely populated, slow and yet well developed, with familiar and experimental building types, with narrow urban and landscaped spaces, with intimate and very public locations that offer space for a variety of lifestyles. A common ground is established through a commitment to a good neighbourhood, a variety of interactions and short distances.

Projects

Architecture

Primary School Christoph Merian, Basel, 2019 –
Current phase: construction project

Airport Engadine, St. Moritz, 2020 –
Current phase: preliminary design

Mobility Hub, Zug, 2019 –
Future Parking Facility with retail component
Current phase: tender documentation

Station Square and Roof, Herisau 2015 –
Current phase: public vote

MEWA-Areal, Wädenswil, 2018 –
Transformation Project from the former industrial estate to the mixed-use development with housing
Current phase: framework plan

Viererfeld, Bern, 2018 –
Housing
Current phase: on hold

Office Renovation, Zug, 2020 –
Current phase: execution

House Renovation, Zug, 2020 –
Current phase: study

Wilhelmsburg Rowing Club, 2020 – 2021
Current phase: preliminary planning

Urban Design

Salina Raurica / Salinenhofquartier, Pratteln, 2018 –
Current state: urban framework plan

Metalli, Zug, 2017 –
Current state: urban framework plan

Tech Cluster Zug, 2015 –
Current state: transformation plan

Elbinselquartier Wilhelmsburg, Hamburg, 2015 –
Current state: design guidelines

Bahnstadt Nürtingen, 2017 –
Current state: design manual

KNZ Wil West, Thurgau / St. Gallen, 2011 –
Current state: urban framework plan

Bell-Areal, Kriens, 2020 –
Current state: competition

Station Area Dietikon, 2019 –
Current state: study with recommendation for further development

Areal Dübendorf, 2020 –
Current state: study

Areal Oerlikon, 2020 –
Current state: study

Areal Dierikon, 2015 –
Current state: urban framework plan

Station Herisau, 2013 –
Current state: areal development

Innovation Park Bergedorf, 2020 –
Stand: urban framework

Seetalstrasse Meierhöfli Emmen, 2020 – 2021
Stand: test planing

Klosterareal Pluggendorf, Münster, 2020
Stand: workshop + competition

Basel SBB, 2019 –
Stand: urban space concept

Urban System Research

cividi gmbh – civic data intelligence, 2019 –
Digital tools for the analogue city
Current state: ongoing

The Industrious City – Book Publication, 2017 –
(Lars Müller Publishers)
Published in fall 2020

Workplace Area Development, Winterthur, 2019 –
Current state: ongoing

Network strategy 2040 and
future public transport 2050, Zurich
Current state: ongoing (with IBV Hüsler)

Contact

Zürich office

Flüelastrasse 10 8048 Zürich Switzerland (Google Maps)
T. +41 (0)43 243 6313 F. +41 (0)43 243 6315
office@hosoyaschaefer.com

Kyoto office

Jimukinoueda bldg. 602 21 Sakaimachi Gojo-Takakurakado Shimogyoku Kyoto Japan
T. +81 (0)75 744 1503
office@hosoyaschaefer.com