Areal V-Zug AG




V-Zug AG, City of Zug


Zug, Switzerland


Production, technology clusters, offices, housing, transportation


166'000 sqm


Study with pre-qualification,
1st Prize. Commissioned for further development


Müller Illien Landschaftsarchitekten
IBV Hüsler AG
Keoto AG


Neue Zürcher Zeitung 22.01.2014
Neue Zürcher Zeitung 10.10.2014

City as Laboratory

In the millennium of the city, many companies attempt to market systematic solutions for sustainable urban development. What better way can a locally based but globally active firm represent itself than through a piece of lively city, in which products and services form a natural part of everyday life and can be shown, tested, and improved?

VZug can make this vision a concrete reality, thus rendering the area a publicly accessible laboratory. For VZug, the development of this zone means not only building up a real estate portfolio but also a network of relationships, ideas, and learning opportunities, which can be sustainably increased and cultivated over time. VZug thus becomes part of a greater technology cluster where related companies combine their knowledge.

In this regard, it helps that the VZug sites will be continuously used. Changes of use and intermediate uses will be made possible, and areas can be developed in small stages, resulting in a mosaic of urban components.

The headquarters area connects Industrie- and Baarer streets with a representative public space and completes the urban fabric of Zug. In contrast, inside the area “Im Werk,” living-, working- and community-uses are arranged in a variety of typologies along a dense web of alleys, squares and intimate courtyards. Existing buildings can be used by temporary occupants and start-ups. The “Loop” integrates production spaces, laboratories and offices, connecting them synergistically by a large atrium, and the “Soed” provides affordable spaces for related light industry. Green courtyards complement the network of connected public spaces, creating small “city-oases” and translating high density into spatial diversity.




Station square and station roof in Herisau, Switzerland
Current phase: construction documents

Benninger Areal, housing and retail development
Current phase: preliminary design

Interior design for an apartment in Park Tower, Zug
Recently completed

Mobility Hub / parking facility with retail component, Zug
Current phase: preliminary design

Parking garage with shop in Zug, Switzerland
Current phase: preliminary design

Riedmatt Ebikon / housing, retail, ateliers
Current phase: framework plan

Qube Ebikon / housing, retail, offices
Current phase: framework plan

House Chile, innovative single family home in forrest setting
Current phase: building permit documents

Buchs Areal Fegeren, building for precision-industry
Current phase: study

House Kyoto, community living, Japan
Current phase: study

Lachen SZ Alpenblickstrasse / high-rise housing
Current phase: study

Urban Design

Bahnstadt Nürtingen, Nürtingen
Current state: masterplan and function plan

Neugasse Zürich, urban design concept with public participation
Current state: presentation of urban design concept

Dessauer Strasse, Wolfsburg
Current state: competition waiting for further commission

Herisau site development, Herisau
Current state: process support and test planning

Technologiecluster Zug Masterplan, Zug
Current state: urban framework plan and design concept

Masterplan Dierikon, Switzerland
Current state: masterplan waiting for further commission

HafenCity Elbbrückenquartier, Hamburg
Current state: masterplan and framework plan

Wilhelmsburg Elbinselquartier, Hamburg
Current state: masterplan, function plan and typology studies

National Innovation Park Switzerland, Hub Zurich
Current state: Study on mobility-infrastructure

Leica Areal
Current state: study completed, next phase in planning

Innovation- and production park Patton Barracks, Heidelberg
Current state: urban framework plan

Wil West, Kanton Thurgau
Current state: urban framework plan

Visp Sägematte, Valais
Current state: study

Urban framework plan for the city of Zug
Current state: recently completed

Urban System Research

SmartUse / Space, Growth and BigData
Current state: ongoing

Winterthur 2040
Current state: ongoing

Harvard University Graduate School of Design / The Industrious City
Current state: in preparation

Development strategy for 3 communities in the Kanton St. Gallen, Switzerland


Zürich office

Flüelastrasse 10 8048 Zürich Switzerland (Google Maps)
T. +41 (0)43 243 6313 F. +41 (0)43 243 6315

Kyoto office

Jimukinoueda bldg. 602 21 Sakaimachi Gojo-Takakurakado Shimogyoku Kyoto Japan
T. +81 (0)75 744 1503