Union Pearson Express was awarded the Travelport Project of the Year by a panel of international transportation experts at the 2013 Global Air Rail Awards held in Frankfurt last week. Winkreative devised a comprehensive brand identity for the long-awaited air rail link launching in Toronto in 2015.
The Union Pearson Express connecting Pearson Airport with Downtown Toronto aims to reinvent public transport in North America. With a comfortable, seamless, and holistic design, the UP express links to local, suburban traffic hubs, creating new connections and sparking new developments within Toronto’s expanding public transport network. The stations had been designed by various local offices working in a diverse set of project organizations. Yet, the goal was to achieve a unified image. Hosoya Schaefer was asked by Winkreative to develop a design for all stations, define a coherent architectural language and coordinate it with the architects already commissioned.