Project:

MobiGlobe 3

Year:

2011 - 2013

Client:

Autostadt GmbH (Volkswagen Group)

Location:

Wolfsburg, Germany

Program:

Media installation

Architect:

Hosoya Schaefer Architects AG, Zürich

Commission:

Direct commission 2011

Concept, Research, Art Direction:

Hosoya Schaefer Architects AG, Zürich

Script, Graphics, Storyboards:

Hosoya Schaefer Architects AG, Zürich

Graphic consultant, CI and preproduction:

CHKY, Bern

Film Production:

blm Filmproduktion, Hamburg

Director:

Frank Papenbroock

Postproduction:

Optix Digital Pictures, Hamburg

Music and Mix:

Marcus Loeber, Seevetal

Interactive Design and Integration:

Unity Studios and base.io, Aarhus

Interactive Sound Design and Integration:

Idee + Klang, Basel

Interviews:

Martin Lowson, London; Robin Chase, Paris; Prof. David Nocera, Cambridge MA; Prof. Kongjian Yu, Beijing

Photo Credits:

Udo Meinel, Nils Hendrik Mueller

Visions for a mobile and urban future

Mobility creates perspectives. Today it is a matter of course; our world is unimaginable without it. At the same time, mobility confronts borders that call for new solutions built from the ground up.

It is difficult to imagine our global society without the automobile as an individual mode of transportation. The demand for mobility and individual transport is increasing unabated, above all in developing nations where cities and new markets are booming and large growth potential stands out.

At the same time, the worldwide population explosion, climate change, and the threatening scarcity of resources reveal our planet’s limitations. The open questions and potential problems of our future increasingly impose themselves on us. Automobility as we know it today confronts these systemic boundaries.

How can these topics be made accessible to a wider public? How can interactive media be used to convey these complex connections in simple and effective ways, and how can visitors to the Autostadt in Wolfsburg be prompted to active reflection?

As an interactive research platform in the Autostadt, MobiGlobe presents themes of mobility and makes these understandable within the larger context of sustainability and resilience.

In conceptual conjunction with other installations in the Autostadt including the sustainability exhibition Level Green, MobiGlobe lays the groundwork for a deeper understanding of the phenomena and questions surrounding global mobility.

While it illustrates problems, MobiGlobe also shows practical solutions. It makes clear that the future is malleable. In films, forward-thinking visionaries pose questions regarding the themes of transport, lifestyle, resources, and city development and explain how their concepts and projects can contribute to a solution.

Visitors thus recognize that mobility can only be shaped through a holistic and systematic approach. They are inspired to question their own behaviors and to develop their own ideas.

As the communication platform of the Volkswagen Group, the Autostadt in Wolfsburg has presented material regarding the topic of sustainable mobility for over twelve years. Since 2006, MobiGlobe has critically scrutinized and made possible a dialogue surrounding issues of mobility and our urban future.

Similar to an encyclopedia, MobiGlobe functions as a visual databank. It offers guests access to these themes in various locations and media formats throughout the Autostadt: as a playful, gesture-controlled installation at the Freiraum, the entrance to the Autostadt event spaces, as information stations in the KundenCenter, or as interactive reference materials in the KonzernForum. The interviews with visionary thinkers can also be experienced in different formats. A 20-minute-long film installation projected onto six screens presents a condensed and easily understandable overview of their ideas and projects. These interviews are also shown in a more contemplative setting in the KundenCenter. Here the films can be viewed on iPads, which are integrated into specially designed chairs.

The use of the starry sky as a recurring graphic theme throughout the various exhibits stands for the multitude of ideas, insights, and proposed solutions worldwide. Yet, sustainable mobility is not composed of a single solution. For example, electric cars still cause traffic jams. They still require clean electricity and must become more widely accepted as a mode of transportation. Solutions are only possible within the interplay of technology, city structure, access to resources, and individual lifestyle. We need a systemic understanding of mobility and coherent, globally-considered strategies. Such an approach is thus visualized not only as individual stars but rather through constellations.

MobiGlobe is a fund of knowledge and proposed solutions. Due to their varying formats, these can consistently be experienced anew or in conjunction with other installations in the Autostadt. Thanks to mobile stations, MobiGlobe will also be accessible worldwide at exhibitions and trade fairs.

Awards

Red Dot Communication Design Award – Grand Prix

For the project “MobiGlobe 3” in the category Interface Design.

iF Communication Design Award

For the project “MobiGlobe 3” in the category Corporate Architecture - Communication Media in Architecture and Public Spaces.

Projects

Architecture

Station square and station roof in Herisau, Switzerland
Current phase: construction documents

Benninger Areal, housing and retail development
Current phase: preliminary design

Interior design for an apartment in Park Tower, Zug
Recently completed

Mobility Hub / parking facility with retail component, Zug
Current phase: preliminary design

Parking garage with shop in Zug, Switzerland
Current phase: preliminary design

Riedmatt Ebikon / housing, retail, ateliers
Current phase: framework plan

Qube Ebikon / housing, retail, offices
Current phase: framework plan

House Chile, innovative single family home in forrest setting
Current phase: building permit documents

Buchs Areal Fegeren, building for precision-industry
Current phase: study

House Kyoto, community living, Japan
Current phase: study

Lachen SZ Alpenblickstrasse / high-rise housing
Current phase: study

Urban Design

Bahnstadt Nürtingen, Nürtingen
Current state: masterplan and function plan

Neugasse Zürich, urban design concept with public participation
Current state: presentation of urban design concept

Dessauer Strasse, Wolfsburg
Current state: competition waiting for further commission

Herisau site development, Herisau
Current state: process support and test planning

Technologiecluster Zug Masterplan, Zug
Current state: urban framework plan and design concept

Masterplan Dierikon, Switzerland
Current state: masterplan waiting for further commission

HafenCity Elbbrückenquartier, Hamburg
Current state: masterplan and framework plan

Wilhelmsburg Elbinselquartier, Hamburg
Current state: masterplan, function plan and typology studies

National Innovation Park Switzerland, Hub Zurich
Current state: Study on mobility-infrastructure

Leica Areal
Current state: study completed, next phase in planning

Innovation- and production park Patton Barracks, Heidelberg
Current state: urban framework plan

Wil West, Kanton Thurgau
Current state: urban framework plan

Visp Sägematte, Valais
Current state: study

Urban framework plan for the city of Zug
Current state: recently completed

Urban System Research

SmartUse / Space, Growth and BigData
Current state: ongoing

Winterthur 2040
Current state: ongoing

Harvard University Graduate School of Design / The Industrious City
Current state: in preparation

Development strategy for 3 communities in the Kanton St. Gallen, Switzerland

Contact

Zürich office

Flüelastrasse 10 8048 Zürich Switzerland (Google Maps)
T. +41 (0)43 243 6313 F. +41 (0)43 243 6315
office@hosoyaschaefer.com

Kyoto office

Jimukinoueda bldg. 602 21 Sakaimachi Gojo-Takakurakado Shimogyoku Kyoto Japan
T. +81 (0)75 744 1503
office@hosoyaschaefer.com